OAR 624-010-0060
Definitions

(1)

For purposes of 624-010-0050 (Refund of Parts of Assessment Used for Advertising and Product Promotion), “advertising and product promotion” means any action taken to present a favorable image of Oregon alfalfa seed to the general public or to the food and agriculture industry for the purpose of improving the competitive position of alfalfa seed and stimulating the sale of alfalfa seed.

(a)

Without limiting the generality of the foregoing, “advertising and product promotion” includes:

(A)

Providing information to consumers that is designed to enhance the image or sale of alfalfa seed;

(B)

Consumer Education;

(C)

Nutrition Education; and

(D)

Providing funding to another person or entity to carry out any of the above.

(b)

Advertising and product promotion does not include the act of carrying out or conducting research, as defined in subsection (5) of this rule, or the communication of the results of research finding to peers through scientific journals, but may include the communication of the results of research findings if the purpose of that communication is to enhance the image or sale of alfalfa seed.

(2)

Consumer Education. The term “Consumer Education” means any program or action utilizing or funding public relations, advertising or other means devoted to educating the general public of alfalfa seed.

(3)

First Purchaser, Handler, Purchaser. The terms “First Purchaser,” “Handler,” and “Purchaser” have the meanings given in Oregon Laws 2003, Chapter 604.

(4)

Nutrition Education. The term “Nutrition Education” means any program or action intended to broaden the understanding of sound nutritional principles including the role of alfalfa seed in a balanced diet;

(5)

Research. “Research” means any type of test, study, or analysis. Research may include research concerning how to enhance the image or sale of alfalfa seed, as well as research concerning use, production, product development, quality, nutrition, or other characteristics of alfalfa seed.

Source: Rule 624-010-0060 — Definitions, https://secure.­sos.­state.­or.­us/oard/view.­action?ruleNumber=624-010-0060.

Last Updated

Jun. 8, 2021

Rule 624-010-0060’s source at or​.us