OAR 818-015-0005
General Provisions

(1)

“To advertise” means to publicly communicate information about a licensee’s professional services or qualifications for the purpose of soliciting business.

(2)

Advertising shall not be false, deceptive, misleading or not readily subject to verification and shall not make claims of professional superiority which cannot be substantiated by the licensee, who shall have the burden of proof.

(3)

A licensee who authorizes another to disseminate information about the licensee’s professional services to the public is responsible for the content of that information unless the licensee can prove by clear and convincing evidence that the content of the advertisement is contrary to the licensee’s specific directions.

Source: Rule 818-015-0005 — General Provisions, https://secure.­sos.­state.­or.­us/oard/view.­action?ruleNumber=818-015-0005 (accessed May 26, 2025).

May 26, 2025

Rule 818-015-0005's source at or​.us