OAR 845-015-0175
Advertising by a Retail Sales Agent


The Commission allows advertising by retail sales agents through media and other forms that are not prohibited by statute or rule.


Advertising may not:


Be false, misleading or discriminatory;


Make claims that any government agency endorses or supports the distilled spirits product;


Include materials so appealing to minors that it encourages them to purchase, possess or drink distilled spirits;


Be included in any material that is for the purpose of youth or minor viewership (i.e. school yearbooks)


Use a person appearing to be under 26 years of age displayed drinking distilled spirits;


Use material that encourages the use of distilled spirits because of its intoxicating effect;


Include the words, “OLCC” or “State of Oregon”;


Include material that encourages excessive or rapid consumption;


Be purchased or given by a manufacturer, wholesaler, distributor, or a person representing a distillery, or a Full On-Premises licensee on behalf of a retail sales agent, except as otherwise allowed by statute or rule. (See ORS 471.750 (Liquor stores and warehouses)(4) and OAR 845-015-0177 (Advertising in a Retail Liquor Store));


Be placed in media that is being purchased by a Full On-Premises licensee or material advertising a Full On-Premises licensee in a liquor store.


Promote a licensee, sweepstake, premium, on-pack or non-tasting distilled spirit events as those terms are defined in OAR 845-015-0177 (Advertising in a Retail Liquor Store).


To inform the public of distilled spirit access, retail liquor stores must have exterior "Liquor” sign(s) that are highly visible, attractive, easy to read, compatible with the location and that conform to local ordinances.


Retail liquor stores located within another retail business or building may place an exterior sign at the immediate entrance to the retail liquor store.


Exterior signs may be placed off the property that the retail liquor store occupies with written permission from the owner of the property where the sign will be located. Upon request from the Commission, retail sales agents will need to provide evidence of the property owner’s permission.


Signs and sign hardware must be maintained, clean, fully functional, undamaged and freshly painted. Signs and hardware that appear worn or faded must be replaced.


All distilled spirit advertising that a retail sales agent uses must conform to this rule. Prior approval of advertising material is not normally required. However, a retail sales agent who fails to comply with this rule may be required to submit future distilled spirit advertising material to the Commission for prior approval to ensure compliance with OLCC rules. The Commission will specify a reasonable period of time during which prior approval is required.


Retail sales agents must remove any sign, display, or advertisement found by the Commission to violate this rule or OAR 845-015-0177 (Advertising in a Retail Liquor Store), or both rules. The Commission will specify a reasonable time by which the retail sales agent must remove the objectionable advertising.


Retail sales agents may advertise distilled spirits tasting promotions.


Retail sales agents may advertise lottery sales in their retail liquor store advertisements.

Source: Rule 845-015-0175 — Advertising by a Retail Sales Agent, https://secure.­sos.­state.­or.­us/oard/view.­action?ruleNumber=845-015-0175.

Types of Retail Liquor Stores
Establishment of a Retail Liquor Store
Retail Sales Agent Eligibility
Retail Sales Agent Prohibited Interests, ORS 471.710(3)
Retail Sales Agent Selection Procedure
Retail Sales Agent Selection Criteria
Public Opinion on Retail Liquor Store Location
Retail Price for Distilled Spirits
Hours and Days of Operation
Shipment of Distilled Spirits
Remote Distiller Shipments to a Retail Sales Agent
Sale of Related Items
Minors in Liquor Stores
Service Refusal in a Retail Liquor Store
Distilled Spirit Tasting in a Retail Liquor Store
Sale of Lottery Tickets
Supplier Rebates on Distilled Spirits
Full On-Premises Sales Licensee Refund
Payment for Distilled Spirits
Discount for Full On Premises Sales Licensees’ Distilled Spirits Purchases
Advertising by a Retail Sales Agent
Advertising in a Retail Liquor Store
Distilled Spirits Samples Offered to Retail Sales Agents
Special Orders for Distilled Spirits
Resignation Buy-Out Program for Retail Sales Agents
Terminating an Agency Agreement
Appointment of a Temporary Retail Sales Agent or Operation by Commission Staff
Satellite Liquor Stores Pilot Program
Satellite Liquor Stores
Pilot Programs
Last Updated

Jun. 8, 2021

Rule 845-015-0175’s source at or​.us