OAR 836-020-0235
Testimonials or Endorsements by Third Parties

(1)

Testimonials used in advertisements must be genuine, represent the current opinion of the author, be applicable to the policy advertised and be accurately reproduced. The insurer in using a testimonial makes as its own all of the statements contained therein, and the entire advertisement including such testimonial is subject to all the provisions of this rule.

(2)

If the person making a testimonial, an endorsement, or an appraisal has a financial interest in the insurer or a related entity, as a stockholder, director, officer, employee or otherwise, this fact shall be disclosed in the advertisement. If a person is compensated for making a testimonial, endorsement or appraisal, this fact shall be disclosed in the advertisement by the phrase “paid endorsement” or its equivalent. This subsection does not require disclosure of payment of “union scale” for TV or radio performances. The payment of substantial amounts, directly or indirectly, for travel or entertainment or similar expenditures for filming or recording of TV or radio advertisements requires disclosure.

(3)

An advertisement shall not state or imply that the insurer or the policy has been approved or endorsed by any individual, group of individuals, society, association or other person, unless such is the fact and unless any proprietary relationship between such person and the insurer is disclosed. If the person making the endorsement or testimonial has been formed by the insurer, or is owned or controlled by the insurer or the persons who own or control the insurer, this fact shall be disclosed in the advertisement.

(4)

When a testimonial refers to benefits received under a policy, the specific claim data, including claim number, date of loss and other pertinent information, shall be retained by the insurer for inspection for a period of four years or until the filing of the next regular report of examination of the insurer, whichever is the longer period of time.

Source: Rule 836-020-0235 — Testimonials or Endorsements by Third Parties, https://secure.­sos.­state.­or.­us/oard/view.­action?ruleNumber=836-020-0235.

836‑020‑0200
Purpose and Authority 836‑020‑0205
Applicability 836‑020‑0210
Definitions 836‑020‑0215
Method of Disclosure of Required Information 836‑020‑0220
Form and Content of Advertisements 836‑020‑0225
Advertisements of Benefits Payable, Losses Covered, or Premiums Payable 836‑020‑0230
Necessity for Disclosing Policy Provisions Relating to Renewal, Cancellation, and Termination 836‑020‑0235
Testimonials or Endorsements by Third Parties 836‑020‑0240
Use of Statistics 836‑020‑0245
Identification of Plan or Number of Policies 836‑020‑0250
Disparaging Comparisons and Statements 836‑020‑0255
Licensed Jurisdictions and Status of Insurer 836‑020‑0260
Identity of Insurer and Policy 836‑020‑0265
Group or Quasi-Group Implication 836‑020‑0270
Introductory, Initial, or Special Offers 836‑020‑0275
Statements About an Insurer 836‑020‑0280
Enforcement Procedures 836‑020‑0285
Prior Approval 836‑020‑0290
Severability 836‑020‑0295
Effective Date 836‑020‑0300
Statutory Authority 836‑020‑0305
Disclosure 836‑020‑0770
Authority, Purpose and Effective Date of OAR 836-020-0770
to 836-020-0806 836‑020‑0775
Definitions 836‑020‑0780
Use of Model COB Contract Provision 836‑020‑0785
Rules for Coordination of Benefits 836‑020‑0791
Procedure to be Followed by Secondary Plan to Calculate Benefits and Pay a Claim 836‑020‑0796
Notice to Covered Persons 836‑020‑0801
Miscellaneous Provisions 836‑020‑0806
Effective Date for Existing Contracts
Last Updated

Jun. 8, 2021

Rule 836-020-0235’s source at or​.us