OAR 836-052-0175
Standards for Marketing


(1)

An issuer, directly or through its producers, shall:

(a)

Establish marketing procedures to assure that any comparison of policies by its insurance producers will be fair and accurate;

(b)

Establish marketing procedures to assure excessive insurance is not sold or issued;

(c)

Display prominently by type, stamp or other appropriate means, on the first page of the policy, the following: “Notice to Buyer: This policy may not cover all of your medical expenses”;

(d)

Inquire and otherwise make every reasonable effort to identify whether a prospective applicant or enrollee for Medicare supplement insurance already has health insurance and the types and amounts of any such insurance;

(e)

Establish auditable procedures for verifying compliance with this section.

(2)

In addition to the practices prohibited under ORS Chapter 746 (Trade Practices), the following acts and practices are prohibited:

(a)

Twisting, which includes knowingly making any misleading representation or incomplete or fraudulent comparison of any insurance policies or insurers for the purpose of inducing or tending to induce any person to lapse, forfeit, surrender, terminate, retain, pledge, assign, borrow on or convert any insurance policy or to take out a policy of insurance with another insurer;

(b)

High pressure tactics, which include the employing of any method of marketing having the effect of inducing or tending to induce the purchase of insurance through force, fright or threat, whether explicit or implied, or undue pressure to purchase or recommend the purchase of insurance;

(c)

Cold lead advertising, which is making use, directly or indirectly, of any method of marketing that fails to disclose in a conspicuous manner that a purpose of the method of marketing is solicitation of insurance and that contact will be made by an insurance producer or insurance company.

(3)

Violation of any provision of section (2) of this rule is an unfair trade practice under ORS 746.240 (Undefined trade practices injurious to public prohibited).

(4)

The terms “Medicare Supplement,” “Medigap,” “Medicare Wrap-Around” and words of similar import shall not be used unless the policy is issued in compliance with OAR 836-052-0103 (Purpose) to 836-052-0194 (Separability).

Source: Rule 836-052-0175 — Standards for Marketing, https://secure.­sos.­state.­or.­us/oard/view.­action?ruleNumber=836-052-0175.

836‑052‑0103
Purpose
836‑052‑0107
Authority
836‑052‑0114
Applicability and Scope
836‑052‑0119
Definitions
836‑052‑0124
Policy Definitions and Terms
836‑052‑0129
Policy Provisions
836‑052‑0132
Benefit Standards for 2010 Standardized Medicare Supplement Benefit Plan Policies or Certificates Issued for Delivery with an Effective Date of Coverage on or After June 1, 2010
836‑052‑0133
Benefit Standards for 1990 Standardized Medicare Supplement Benefit Plan Policies or Certificates Issued for Delivery on or After July 1, 1992 and with an Effective Date of Coverage Prior to June 1, 2010
836‑052‑0134
Minimum Benefit Standards for Policies or Certificates Issued for Delivery Prior to July 1, 1992
836‑052‑0136
Standard Medicare Supplement Benefit Plans for 1990 Standardized Medicare Supplement Benefit Plan Policies or Certificates Issued for Delivery on or After July 1, 1992 and with an Effective Date of Coverage Prior to June 1, 2010
836‑052‑0138
Open Enrollment
836‑052‑0139
Medicare Select Policies and Certificates
836‑052‑0140
Standards for Claims Payment
836‑052‑0141
Standard Medicare Supplement Benefit Plans for 2010 Standardized Medicare Supplement Benefit Plan Policies or Certificates with an Effective Date of Coverage on or After June 1, 2010
836‑052‑0142
Guaranteed Issue for Eligible Persons
836‑052‑0143
Annual Opportunity to Select Another Medicare Supplement Policy or Certificate
836‑052‑0144
Standard Medicare Supplement Benefit Plans for 2020 Standardized Medicare Supplement Benefit Plan Policies or Certificates Issued for Delivery to Individuals Newly Eligible for Medicare on or after January 1, 2020.
836‑052‑0145
Loss Ratio Standards and Refund or Credit of Premium
836‑052‑0151
Filing and Approval of Policies and Certificates and Premium Rates
836‑052‑0156
Permitted Compensation Arrangements
836‑052‑0160
Required Disclosure Provisions
836‑052‑0165
Requirements for Application Forms, Replacement Coverage
836‑052‑0170
Filing Requirements for Advertising
836‑052‑0175
Standards for Marketing
836‑052‑0180
Appropriateness of Recommended Purchase and Excessive Insurance
836‑052‑0185
Reporting of Multiple Policies
836‑052‑0190
Prohibition Against Preexisting Conditions, Waiting Periods, Elimination Periods and Probationary Periods in Replacement Policies and Certificates
836‑052‑0192
Prohibition Against Use of Genetic Information and Requests for Genetic Testing
836‑052‑0194
Separability
836‑052‑0225
Durational Limits for Health Maintenance Organizations
836‑052‑0230
Provider Services Limits for Insurers and Health Care Contractors
836‑052‑0500
Statutory Authority
836‑052‑0508
Definitions
836‑052‑0516
Policy Definitions
836‑052‑0526
Policy Practices and Provisions
836‑052‑0531
Long Term Care Insurance Partnership Program
836‑052‑0546
Required Policy Provisions
836‑052‑0556
Required Disclosure of Rating Practices to Consumers
836‑052‑0566
Initial Rate Filing Requirements
836‑052‑0576
Prohibition Against Post-Claims Underwriting, Applications
836‑052‑0586
Minimum Standards for Home Health and Community Care Benefits in Long-Term Care Insurance Policies
836‑052‑0596
Standards for Covered Services
836‑052‑0606
Use and Definition of “Home” or Similar Wording
836‑052‑0616
Requirement to Offer Inflation Protection
836‑052‑0626
Requirements for Application Forms and Replacement Coverage
836‑052‑0636
Reporting Requirements
836‑052‑0637
Annual Rate Certification Requirements
836‑052‑0639
Training for Insurance Producers
836‑052‑0646
Benefits Provided Through Advancement of Life Insurance Proceeds
836‑052‑0656
Reserve Standards
836‑052‑0666
Loss Ratio
836‑052‑0676
Premium Rate Schedule Increases
836‑052‑0680
Premium Rate Schedule Increases for Policies Subject to Loss Ratio Limits Related to Original Filings
836‑052‑0686
Filing Requirements for Out-of-State Group Policies
836‑052‑0696
Filing Requirements for Advertising
836‑052‑0706
Standards for Marketing
836‑052‑0716
Disclosure Statement
836‑052‑0726
Suitability
836‑052‑0736
Prohibition Against Preexisting Conditions, Waiting Periods and Probationary Periods in Replacement Policies and Certificates
836‑052‑0738
Availability of New Services or Providers
836‑052‑0740
Right to Reduce Coverage and Lower Premiums
836‑052‑0746
Nonforfeiture Benefit Requirement
836‑052‑0756
Standards for Benefit Triggers
836‑052‑0766
Additional Standards for Benefit Triggers for Qualified Long-Term Care Insurance Contracts
836‑052‑0768
Appealing An Insurer’s Determination That The Benefit Trigger Is Not Met
836‑052‑0770
Prompt Payment of Clean Claims
836‑052‑0776
Standard Format Outline of Coverage
836‑052‑0786
Requirement to Deliver Shopper’s Guide
836‑052‑0790
Disclosure of Benefits Paid
836‑052‑0800
Purpose
836‑052‑0810
Replacement Upon Termination
836‑052‑0840
Termination of Coverage
836‑052‑0850
Multiple Employer Trusts
836‑052‑0860
Form of Notice to Group Policyholder
836‑052‑1000
Prosthetic and Orthotic Devices
Last Updated

Jun. 8, 2021

Rule 836-052-0175’s source at or​.us