The commission shall establish fees through rule to promote department financial self-sufficiency and based on the following criteria:
Prevailing rates for comparable facilities;
Day of week;
Season of year;
Amenities of the park area and site;
Marketing opportunities to encourage use and revenues.
Unless posted otherwise, a person shall pay established rates prior to use.
The director may establish rates and rental charges for services, facilities and products that are optional, nonessential or complement the basic services described in this division. The director shall establish rates that take into consideration comparable services by other providers and marketing opportunities to encourage use and revenues.