Trade Practices and Antitrust Regulation

ORS 646.605
Definitions for ORS 336.184 and 646.605 to 646.652

As used in ORS 336.184 (Oregon Student Information Protection Act) and 646.605 (Definitions for ORS 336.184 and 646.605 to 646.652) to 646.652 (District attorney’s reports to Attorney General):


“Appropriate court” means the circuit court of a county:


Where one or more of the defendants reside;


Where one or more of the defendants maintain a principal place of business;


Where one or more of the defendants are alleged to have committed an act prohibited by ORS 336.184 (Oregon Student Information Protection Act) and 646.605 (Definitions for ORS 336.184 and 646.605 to 646.652) to 646.652 (District attorney’s reports to Attorney General); or


With the defendant’s consent, where the prosecuting attorney maintains an office.


“Documentary material” means the original or a copy of any book, record, report, memorandum, paper, communication, tabulation, map, chart, photograph, mechanical transcription, or other tangible document or recording, wherever situated.


“Examination” of documentary material includes inspection, study or copying of any documentary material, and taking testimony under oath or acknowledgment regarding any documentary material or copy thereof.


“Person” means natural persons, corporations, trusts, partnerships, incorporated or unincorporated associations and any other legal entity except bodies or officers acting under statutory authority of this state or the United States.


“Prosecuting attorney” means the Attorney General or the district attorney of any county in which a violation of ORS 336.184 (Oregon Student Information Protection Act) and 646.605 (Definitions for ORS 336.184 and 646.605 to 646.652) to 646.652 (District attorney’s reports to Attorney General) is alleged to have occurred.


(a) “Real estate, goods or services” means those that are or may be obtained primarily for personal, family or household purposes, or that are or may be obtained for any purposes as a result of a telephone solicitation, and includes loans and extensions of credit, and franchises, distributorships and other similar business opportunities, but does not include insurance.


Notwithstanding paragraph (a) of this subsection:


“Real estate” does not cover conduct covered by ORS chapter 90.


“Loans and extensions of credit” does not include transactions involving a pawnbroker, as defined in ORS 726.010 (Definitions), that is required to be licensed under ORS chapter 726.


“Telephone solicitation” means a solicitation where a person, in the course of the person’s business, vocation or occupation, uses a telephone or an automatic dialing-announcing device to initiate telephonic contact with a potential customer and the person is not one of the following:


A person who is a broker-dealer or salesperson licensed under ORS 59.175 (Procedures for notice filing and licensing), or a mortgage banker or mortgage broker licensed under ORS 86A.106 (Procedures for licensing), when the solicitation is for a security qualified for sale pursuant to ORS 59.055 (Conditions of offer and sale of securities).


A real estate licensee or a person who is otherwise authorized to engage in professional real estate activity pursuant to ORS chapter 696, when the solicitation involves professional real estate activity.


A person licensed or exempt from licensure as a builder pursuant to ORS chapter 701, when the solicitation involves the construction, alteration, repair, improvement or demolition of a structure.


A person licensed or otherwise authorized to sell insurance as an insurance producer pursuant to ORS chapter 744, when the solicitation involves insurance.


A person soliciting the sale of a newspaper of general circulation, a magazine or membership in a book or record club who complies with ORS 646.611 (Information required to be given by telephone or door to door seller to potential customer), when the solicitation involves newspapers, magazines or membership in a book or record club.


A person soliciting without the intent to complete and who does not complete the sales presentation during the telephone solicitation and who only completes the sales presentation at a later face-to-face meeting between the solicitor and the prospective purchaser.


A supervised financial institution or parent, subsidiary or affiliate thereof. As used in this paragraph, “supervised financial institution” means any financial institution or trust company, as those terms are defined in ORS 706.008 (Additional definitions for Bank Act), or any personal property broker, consumer finance lender, commercial finance lender or insurer that is subject to regulation by an official or agency of this state or of the United States.


A person who is authorized to conduct prearrangement or preconstruction funeral or cemetery sales, pursuant to ORS chapter 692, when the solicitation involves prearrangement or preconstruction funeral or cemetery plans.


A person who solicits the services provided by a cable television system licensed or franchised pursuant to state, local or federal law, when the solicitation involves cable television services.


A person or affiliate of a person whose business is regulated by the Public Utility Commission of Oregon.


A person who sells farm products as defined by ORS 576.006 (Definitions for ORS 576.006 to 576.022) if the solicitation neither intends to nor actually results in a sale that costs the purchaser in excess of $100.


An issuer or subsidiary of an issuer that has a class of securities that is subject to section 12 of the Securities Exchange Act of 1934 and that is either registered or exempt from registration under paragraph (A), (B), (C), (E), (F), (G) or (H) or subsection (g) of that section.


A person soliciting exclusively the sale of telephone answering services to be provided by that person or that person’s employer when the solicitation involves answering services.


A telecommunications utility with access lines of 15,000 or less or a cooperative telephone association when the solicitation involves regulated goods or services.


“Trade” and “commerce” mean advertising, offering or distributing, whether by sale, rental or otherwise, any real estate, goods or services, and include any trade or commerce directly or indirectly affecting the people of this state.


“Unconscionable tactics” include, but are not limited to, actions by which a person:


Knowingly takes advantage of a customer’s physical infirmity, ignorance, illiteracy or inability to understand the language of the agreement;


Knowingly permits a customer to enter into a transaction from which the customer will derive no material benefit;


Permits a customer to enter into a transaction with knowledge that there is no reasonable probability of payment of the attendant financial obligation in full by the customer when due; or


Knowingly takes advantage of a customer who is a disabled veteran, a disabled servicemember or a servicemember in active service, or the spouse of a disabled veteran, disabled servicemember or servicemember in active service. For purposes of this paragraph:


“Disabled veteran” has the meaning given that term in ORS 408.225 (Definitions for ORS 408.225 to 408.237).


“Disabled servicemember” means a servicemember, as defined in 50 U.S.C. 3911 as in effect on January 1, 2010, who may be entitled to disability compensation under laws administered by the United States Department of Veterans Affairs.


“Servicemember in active service” means:


A servicemember called into active service under Title 10 or Title 32 of the United States Code as in effect on January 1, 2010; or


A servicemember on state active duty, as defined in the Oregon Code of Military Justice.


A willful violation occurs when the person committing the violation knew or should have known that the conduct of the person was a violation.


A loan is made “in close connection with the sale of a manufactured dwelling” if:


The lender directly or indirectly controls, is controlled by or is under common control with the seller, unless the relationship is remote and is not a factor in the transaction;


The lender gives a commission, rebate or credit in any form to a seller who refers the borrower to the lender, other than payment of the proceeds of the loan jointly to the seller and the borrower;


The lender is related to the seller by blood or marriage;


The seller directly and materially assists the borrower in obtaining the loan;


The seller prepares documents that are given to the lender and used in connection with the loan; or


The lender supplies documents to the seller used by the borrower in obtaining the loan. [1965 c.490 §2; 1967 c.599 §1; 1971 c.744 §5; 1973 c.235 §1; 1977 c.195 §1; 1989 c.137 §1; 1993 c.508 §40; 1995 c.79 §328; 1997 c.249 §197; 1997 c.631 §514; 1999 c.59 §189; 1999 c.402 §6; 2001 c.917 §4; 2003 c.364 §52; 2003 c.658 §§11,12; 2007 c.71 §§198,199; 2007 c.319 §§31,32; 2009 c.215 §§1,2; 2010 c.94 §§1,2; 2013 c.1 §§79,80; 2013 c.81 §§23,24; 2019 c.13 §58]

Notes of Decisions

Absent evidence that finance company helped seller of automobile and directly or vicariously made misrepresentations to buyer, buyer was not entitled to award of punitive damages against finance company. Harris v. Chalet Car Company, 280 Or 679, 572 P2d 623 (1977)

Definition of "real estate, goods or services" does not include business opportunities other than opportunities similar in nature to franchises and distributorships. Graham v. Kold Kist Beverage Ice, Inc., 43 Or App 1037, 607 P2d 759 (1979)

"Wilful violation," as defined by this section, requires only proof by preponderance of evidence. State ex rel Redden v. Discount Fabrics, 289 Or 375, 615 P2d 1034 (1980)

Hay baler bought for use on family farm was not goods "customarily bought by substantial number of purchasers for personal, family or household purposes." Miller v. Hubbard-Wray Co., 52 Or App 897, 630 P2d 880 (1981), Sup Ct review denied, as modified by 53 Or App 531, 633 P2d 1 (1981)

Department of Justice need not show prior to issuing investigative demand pursuant to ORS 646.618 that recipient of investigative demand, or entity being investigated, is engaged in type of business subject to investigation. Vendall Marketing Corp. v. Dept. of Justice, 318 Or 189, 863 P2d 1263 (1993)

Law Review Citations

73 OLR 639 (1994)

§§ 646.605 to 646.656

Notes of Decisions

A complaint which alleges in one count that defendants advertised automobile for sale with intent not to sell it as advertised, in a second count that there was a failure to disclose advertised price coupled with sale at greater amount sufficiently pleads action under Act. Sanders v. Francis, 277 Or 593, 561 P2d 1003 (1977)

Plaintiff's purchase of truck to carry on business of hauling freight in order to provide family investment and employment for family member did not fall within provisions of Act. Searle v. Exley Express, Inc., 278 Or 535, 564 P2d 1054 (1977)

Amendment of definition of "trade" and "commerce" to include "advertising, offering or distributing, whether by sale, rental or otherwise, any real estate, goods or services" does not indicate legislative intent to extend application of Unfair Trade Practices Act to loans and extensions of credit. Lamm v. Amfac Mortgage Corp., 44 Or App 203, 605 P2d 730 (1980)

There is no requirement that consumer prove all elements of common law fraud in order to recover damages under Unlawful Trade Practices Act. Raudebaugh v. Action Pest Control, 59 Or App 166, 650 P2d 1006 (1982)

Plaintiff's allegations that defendant escrow company represented that plaintiff would receive security interests on notes from sale of their business did not constitute misrepresentations actionable under Unlawful Trade Practices Act. Samuels v. Key Title Co., 63 Or App 627, 665 P2d 362 (1983), Sup Ct review denied

Law Review Citations

56 OLR 490 (1977); 13 WLJ 455 (1977)

§§ 646.605 to 646.652

Notes of Decisions

Where users of IUDs brought suit against manufacturer on variety of grounds, claiming damages for infertility, private enforcement provision of Oregon Unlawful Trade Practices Act (UTPA) does not provide remedy for personal injuries. Allen v. G.D. Searle and Co., 708 F Supp 1142 (D. Or. 1989)

For purposes of applying Oregon Unlawful Trade Practices Act, real estate, goods or services are obtained primarily for personal, family or household purposes if (1) real estate, good or service is customarily purchased by substantial number of people for personal, family or household use and (2) person actually purchases real estate, good or service for personal, family or household use. Fowler v. Cooley, 239 Or App 338, 245 P3d 155 (2010)

Law Review Citations

51 OLR 335, 346, 408 (1972); 53 OLR 473-475 (1974); 94 OLR 589 (2016)

Chapter 646

Notes of Decisions

Subject matter regulated by this chapter is not "preempted" by Federal Robinson-Patman Act so as to render this chapter invalid. W. J. Seufert v. Nat. Restaurant Supply Co., 266 Or 92, 511 P2d 363 (1973)

Whether an injunction should issue when a court finds a violation of the Act is a matter of discretion. State ex rel Johnson v. International Harvester Co., 25 Or App 9, 548 P2d 176 (1976)

This chapter imposes no affirmative duty to inform customers of rates in absence of request, but prohibits making information about prices available to some customers and not others. Wildish Sand & Gravel v. Northwest Natural Gas Co., 103 Or App 215, 796 P2d 1237 (1990), Sup Ct review denied


Last accessed
Jun. 26, 2021