OAR 733-030-0036
Special Requirements — Interstate Highways and Expressways

(1) Logo plaques:
(a) Logo plaques must be separate panels that are attached to a Logo Sign.
(b) A logo plaque must display either an identification symbol/trademark or a word message reproduced in the colors and general shape consistent with on-premise signing, and any integral letters must be in proportionate size. The registered business name, in whole or in part, and a Supplemental Message is the only wording allowed on the logo plaque. Messages, symbols, and trademarks which resemble any official Traffic Control Device are prohibited.
(c) The vertical and horizontal spacing between logo plaques on Logo Signs may not exceed eight inches and 12 inches, respectively.
(d) Logo plaques that use a blue background must also have a white reflective border to provide contrast to the blue Logo Sign. Logo plaques that use a contrasting color background to the blue Logo Sign may omit the need for a white border.
(e) Word messages on logo plaques on Interstates, Freeways and Expressways must have a minimum letter height of 8 inches and the identification symbol or trademark must be proportional to that height. Word messages on Ramp Logo Plaques on exits and Advance and Intersection Logo Plaques on Conventional State Highways must have a minimum letter height of 4 inches and the identification symbol or trademark must be proportional to that height.
(f) Logo plaques on the Interstates, Freeways and Expressways may not exceed 60 inches in width and 36 inches in height, including border;
(g) Ramp Logo Plaques on the exits may not exceed 16 inches in width and 10 inches in height, including border;
(h) Logo plaques on the Conventional State Highway may not exceed 24 inches in width and 18 inches in height, including border.
(2) Limitations:
(a) The number of Logo Signs, TOD Signs and Museum Signs along an approach to an Interchange or Intersection, regardless of the number of Service Legends displayed, must be limited to a maximum of four.
(b) A maximum of four TOD and Museum Signs per post may be displayed in advance of each Intersection and at each Intersection. TOD and Museum Signs may be displayed in combination with Logo Signs on Conventional State Highways, not to exceed the maximum square footage of total sign available per post.
(c) The number of Service Legends represented on any one Logo Sign must be limited to three. If three Service Legends are displayed on one Sign, then the Logo plaques must be limited to three for each Service Legend (for a total of nine logo plaques). If two Service Legends are displayed on one sign, then the logo plaques must be limited to three and six per Service Legend (for a total of nine logo plaques). The Service Legend and logo plaques must be displayed such that the road user will not associate them with another Service Legend on the same sign.
(d) The same Service Legend may not be displayed on more than two signs. Where more than six Businesses of a specific Service Legend are eligible for logo plaques at the same Interchange or Intersection, additional Logo Signs of that same Service Legend may be displayed. The additional logo plaques may be displayed either by placing more than one Service Legend on the same sign or by using a second sign of that same Service Legend (if the additional sign can be added without exceeding the limit of four total signs at an Interchange or Intersection approach). No more than 12 logo plaques of a specific Service Legend may be displayed at the same Interchange or Intersection approach.
(e) At single exit Interchanges the Service Legend followed by the exit number must be displayed on one line above the logo plaques. This does not apply to Logo Signs already erected before December 15, 2000. At unnumbered Interchanges the Directional Legend NEXT RIGHT (LEFT) may be used.
(f) At double exit Interchanges, Logo Signs must consist of two sections, one for each exit. The top section must display the logo plaques for the first exit and the lower section must display the logo plaques for the second exit. The Service Legend and the exit number must be displayed in a line above the logo plaques in each section. The exit number requirements of this section do not apply to Logo Signs erected before December 15, 2000. At unnumbered Interchanges, the Directional Legends NEXT RIGHT (LEFT) and SECOND RIGHT (LEFT) must be used. Where a Service Legend is signed for at only one exit, one section of the Logo Sign may be omitted or a single exit Interchange Logo Sign may be used. Where a Service Legend is displayed on two Logo Signs, one of the Signs must display the logo plaques to the Businesses that are accessible from one of the two exits and the other sign must display the logo plaques for the Businesses that are accessible from the other exit.
(g) Where Businesses are not visible from an Interchange or Intersection, Ramp and Intersection Signs must be installed along the ramp, at the ramp terminal, along the crossroad or at the Intersection. These Ramp and Intersection Signs must be similar to the corresponding Mainline and Advance Logo Signs but reduced in size. A maximum of 24 Ramp and Intersection Logo Plaques may be displayed along any one ramp, at the ramp terminal, along the crossroad or at the Intersection. Maximum Ramp Sign size must be limited to eight plaque spaces. Maximum Intersection Sign must be limited to six plaque spaces. On channelized off-ramps, Ramp Signs must be placed in advance of the channelized markings. Separate Ramp Signs, for the same Service Legend, may be installed on opposite sides of the ramp to direct motorists into the proper lane for those Businesses.
[ED. NOTE: Exhibits referenced are available from the agency.]

Source: Rule 733-030-0036 — Special Requirements — Interstate Highways and Expressways, https://secure.­sos.­state.­or.­us/oard/view.­action?ruleNumber=733-030-0036.

Last Updated

Jun. 8, 2021

Rule 733-030-0036’s source at or​.us